What makes a good science communicator? Hang
on let me think about that…someone who realises that people already know science. This is the annual Physics Communicators Award.
What we’re looking for is people who are creative and imaginative in the way that they are telling
other people about physics. People innately know things, item, objects
behave in a certain way in just a case of jumping on that and explaining in a way that
makes sense to them so that they can understand the thing that they already understand. We’re trying to encourage people who are very
early in their career to keep on going and become the stars of the future. My top tip for physics communication is to
think about your audience and think about the things that they’ll be interested in,
what knowledge they would already have and try to aim communication or writing or talking
about physics to that level and to not necessarily assume that they have the same background
or interests that you have. I think people don’t realise how much physics
they innately understand just by being a creature in this world subject to the physics laws.
They actually understand a lot more than they think and you can relate complex physics concepts
to everyday relatable things very easily and then people are more likely to understand
and remember them. Enthusiam, it’s always enthusiasm. If the
audience doesn’t believe that you’re interested in it then you’ll get nowhere with them. Get to know the people you’re talking to I
think is the key, go and meet people, go and see what interests them. And that’s the way
to connect. You’ve got to find a way you can both build on a picture they have together and that’s the only way you’re only ever going to get anywhere. It’s about constructing that
mental image of what physics is. And once you’re there it’s easy.