What craft should you sell to make money online?

What craft should you sell to make money online?


Do you want to start selling your
crafts online but you’re not sure which one you should be selling? In this video I’m going to help you
figure out – with a full framework – what products have the best chances of getting you sales so you can
build a successful handmade shop. Let’s dive in. Hi, I’m Deb. I’m the founder of
Tizzit.co, a website where I help you start and grow a successful handmade shop. Today I want to help you pick what products to sell
online because maybe you’re
multi-passionate and you can create all sorts of
different awesome crafts and handmade products from jewelry to knitting, some macramé, maybe you do some
paintings and pottery as well and maybe some more. But unfortunately you can’t sell everything and anything you make. You need to niche down so your shop is cohesive and so people landing on the homepage of your shop know what your shop is about – that’s going to
be crucial to make sales. Having too many different types of
products that have nothing to do with each other is a sure way to fail and to suffer from the
dreaded “Dollar Store Stigma”. I have a full video about what I call the “Dollar Store Stigma” on my channel
– which I will link below this video – so
you can watch it when you’re done watching this
one. So the real question is: how do you decide, how do you pick what you should
sell? And in this video I’m going to give
you a framework for that. I also actually have a free download
– a workbook that you can grab just
below the video (I’ll add the link as
well) so that you don’t need to take notes and you can really just watch the
video but then print that workbook and do the work after, so you can take more time to actually do your research and use the tools that I’m about to
recommend to you. The way we’re going to do this today
is in two parts. The reason for that is because there
are two key ingredients to selling handmade products online and doing it successfully so that
you can actually make money from it. The first ingredient is that people need to buy what you make. And I know that
sounds a little bit obvious but it’s crucial, right? What this means is that we need to make sure that there is a demand for the particular product that you’re thinking of selling. We’ll cover that to make sure that that’s the case and we’ll also talk about trends and how to leverage them to your advantage. The second ingredient is that you need to be able to make a profit from those products. And again it sounds a little bit
like “duh, Deb! That sounds kinda like
obvious” but some products are easier to profit from and to scale than others if you don’t want to be working a
hundred hours a week – which we don’t want you to do. So these are the two main things that we’re going to be considering
today and that’s why we’re going to do this video in two parts. Let’s go! Starting with part one of our little decision framework here and we’re going to look at your
market and the demand for the products that
you’re considering selling. The question we want to answer is:
“what are people actually buying and is this
thing going to sell?”. The first step to doing that is gauging interest and what we really want to
understand here is: are people even interested in this type of product? Are they searching for it when
they’re online? Because if no one is searching for
it, if no one is looking for it, it’s going to be very hard to get enough traffic to your shop so you can actually make a
sustainable income from it. Now, a few practical tools to help you decide on whether there’s interest for that product or not – and I’ll list all of them in your workbook that you can
download below this video so make sure to
download that. First tool that I want to mention is the Google Keyword Planner tool. This is a free tool that Google offers so you can
go and type in a few keywords around your product and what you’re thinking of creating and selling and see how many people are actually
searching for that online each month. And you’ll quickly see if there is effectively a demand because
people are looking for it or if it’s really not something that
interests people that much. You can do the same thing if you’re
thinking about opening up an Etsy store. To see what the Etsy demand is like go and to use some tool like Marmalead or Erank and do the same thing. They have free trials – and again, the links are in the workbook below this video. You can really just
input keywords, type in the type of products that
you’re considering creating and see how many people are
searching for it, if people are engaging with this type of products to really
see if there’s interest around it. And then the last thing I like to do
is Instagram and literally going on Instagram and trying to find keywords and hashtags around that product. So if you’re selling
something like a macrame wall hanging you might want to type in a #walldecor, #wallhanging, #macrame and see how many people are using this on their pictures and if it’s something that seems to be of interest or if it’s a bit hard to get higher numbers of images and engagement on those type of pictures. Step two is looking at the competition. What we want to know here is: are there any competitors in this market, in this niche, for this type of product that you’re
thinking of selling? If yes, it’s a good thing! Do they seem to be doing okay? Are they making sales? – is the next
thing you want to ask yourself. If so it’s a good thing and I know most people fear
competition, and yes, fair enough, it’s a scary thing
because we’re thinking “how am I going to
stand out?”. But the truth is it’s
actually a good thing because it’s really someone else that’s tested the
waters for you and that’s able to say “hey, yeah, there’s a market for
this. I’m doing quite well.” So don’t be afraid of competition – if
there’s competition, there is demand for the product that you are thinking of selling. If there is no competition, it’s most likely a sign that there is no demand for that type of product rather than a sign of you having a stroke of genius and inventing something that no one thought of before. Okay, step three is considering trends and that’s a big one so we really need to understand this and what it means. The truth is that most categories of handmade products that you’re most likely considering
selling are never really going to go out of
fashion. People are always going to buy
ceramics and pottery. They’re always going to
buy artwork to decorate their homes; and printables. They are always
going to wear socks and T-shirts and knits and the list goes on. What’s important is less so the category of products that you want to make but what you’re going to make them look like. So if you’re asking yourself: “should I sell mugs or should I sell baby socks?”, honestly, the answer is: it depends what you’re going to make each of them look like. So I wouldn’t worry about the trends in terms of the category of
products. There’s never a year where people
buy more socks or more pottery or more you know… It doesn’t really happen this way. What I would look into are the trends in terms of colours: is green trending? Is purple the next thing this spring? What kind of patterns are trending? Are we doing florals this summer or are we going polka dots? What textures and material and fabrics are seem to be doing quite well at the moment? Is velvet in or out? Do people want more vegan leather options? – things like that. And also themes: sometimes it’s unicorns and then the next year we see a lot
of… I think at the moment it’s all about the llamas (I really don’t know how to pronounce that), you know, pirates – whatever themes are trending at the moment. That’s the type of trends that you want to be looking into and understanding so that when you create your products you can integrate that inside your product collection. I’ve included tools to help you do that in the workbook
just below this video so that you can go on to websites that will help you figure out what kind of
trends are going on this year and this season, what kind of color you should be using… and even websites like Etsy have freely available forecasts on trends and reports on trends that you can access really easily. For example here I’m looking at the
top trends to watch for 2019. We’re seeing burnt orange as a color that’s trending, we’re seeing maximalism as a trend, preserved petals seem to be doing well, Southwestern style is doing really well… and that’s across jewellery, home decor, pottery, prints – so it doesn’t matter what category it is, it’s more about the style of the
products themselves. Sloths seem to be doing well apparently, which is really cute; and here to stay: 70s and 90s style. So again worry less about the category of products and more about what you’re going to make those products look like. Moving on to part 2 where we’re going to actually consider in more details the product that you are thinking of creating and selling. The questions we want to answer here
are: which products are the most profitable and which products are easy to scale. Now there are no products that are a bad idea to sell online, but there are some products that you will be able to sell at a higher profit margin and that will allow you to scale your business faster without working hours and hours and hours. So this is the type of stuff that
we’re going to cover now. The first step is to actually ask a couple of personal questions, and the first one is: are you any good at it? As in: are you good enough at it to sell this product, to sell this craft professionally? I ask this question for two reasons: one is because if you want to make money from it you need to be able to offer
a product that’s good quality and so we want to make sure… Because I know for example I can make a little wallet, sure! But three months from now all the
stitches would fall apart for sure, and it wouldn’t really be
sustainable as a business. So we really want to make sure that
you know your craft well enough to dive in. I’m sure that if you’re
watching the video that’s the case, but I felt it was important to
remind you of that. And then the second side of this
question is because the quicker you are at creating that product, the higher profit margin you’re going to make because it will
take you less time and time is something that comes into the pricing equation as the labor cost. So that’s important as well
that you’re not too slow when you’re
creating those products. And then, and that’s even more personal: are
you happy to focus exclusively on that category of products? If you’re thinking about doing
pottery, is there something that you are
really passionate about? Because you’re going to
create and make a lot of products and so you want to be sure that you’re picking something that you enjoy doing and that’s actually making you
happy. Again, I feel like I’m stating the obvious, but there is no sustainable business if you can’t do it for the long term because you don’t
enjoy it. Step 2 in the second part is what I call the decision guidelines and this is the very last step in
this video so congratulations for sticking with me! I know this was a video
that’s a little bit longer than what I usually do but it’s an important decision, so I thought it was important to
walk you through the entire process. And what we’re doing here is really
asking yourself, if you’re still stuck, not sure if you want to sell knits or if you want to sell pottery is really asking what category of product is easier to profit from and easier to scale – if that’s what you want to do. The first thing is: is it’s reproducible? And what I mean by that is that
although you can sell one of a kind items online it is much harder to sell a lot of them and to scale a business with one of a kind products than it is with ready to ship products that are easily reproducible. So you want to ask yourself that
question. Again, it’s not necessarily a bad thing if you want to sell one of a kind products – it’s
possible, but it’s something to keep in mind
that it’s not as easy. The second thing is: is it time consuming? Is it labor intensive? The reason for that is that products that take hours and hours to make are going to be harder to sell because they will come at a higher price points. Again, absolutely not a red flag, but something to consider. Third is: can you easily offer upsells and downsells and build collections in this
category of products? So if I’m looking at selling pottery I can sell plates, I can sell mugs, I can sell bowls, I can sell jugs and all types of things that if someone loves this particular pattern on this mug they might also like the plate and therefore buy several things rather than just one, which means bigger order and again, more profit. It’s always interesting to start thinking already about the type of collections that you would be able to build within this category of products. Fourth point is the size and the weight of your item. Again, it’s not necessarily a red flag, but it is easier and cheaper to ship something like a postcard in the mail than it is to send a wooden chair to a customer. Fifth point is: can you get repeat customers easily? Some industries do really well
without getting repeat customers: wedding
rings – hopefully no one is going to come
back for a second and a third and fourth wedding ring, and it’s an industry that’s
thriving, but generally speaking it’s good if you can find a category of products and a niche where people would come back to your store for
more because they loved what they’ve
purchased from you so much that they would come back for another one. A good example for that are lip balms and things like that because if I
liked that lip balm, it was great for my lips, it smelt amazing, I’m most likely going to run out of it and come back to you for
another one because I liked it so much. And the last element is thinking about the seasons and the times of the year and really asking yourself: is this item going to be easy to sell only in the winter and then I might struggle a little
bit for sales during the summer and spring seasons? Is it something that people are
looking for at any time during the year? Of course, the second one is better. It doesn’t mean that you can’t sell
a product like a knit that only sells in the winter, because there are
actually countries like mine here in Australia when while you guys in the States are in the winter, we’re in the summer – and vice versa, so you can always
find a market for this type of product, but it is easier to sell products that are being searched for and that people want to buy any time of the year. That’s it, my friend, this was quite a bit of a video, which is why I’ve got a special
download for you that will walk you through all those steps again on paper so you can print it, with all the tools that you need
to do the research linked inside of it so make sure that you
download it before you forget. The link is just below the video. Thank you for watching! If you like this video please make sure to subscribe to the
channel. I come up with a new video every
Tuesday to help you start and grow a profitable and successful handmade shop. Thank you and I’ll see you next
Tuesday.

9 thoughts on “What craft should you sell to make money online?

  1. Really informative video Deb but the link for the form doesn't work. I can't get into the members area too

  2. Hi There.

    "Niche down." So true. Sometimes takes a little testing.

    "Profit" is so important or it's not sustainable. Also, doing my research on tags and competition is a great help.

    Trends don't appeal to me. However, if there is some technique or related part of a theme, I may be able to relate.

    "Professional" and "passionate", very important. As a very small business, I address these points. I am mostly a custom order and uncommon hobby business for Etsy shoppers. However, I enjoy the whole Etsy process and learning experience.

    Thanks❣️

  3. One of your best videos Deb. You present very important questions for handmade shop owners to answer. This has given me a lot to think about in terms of narrowing my focus.
    Thank you.

  4. Hey Deb! l love your videos, they are really helping me to start my own craft business. Thank you for sharing very important information 🙂

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