The heart of Iron Orchid Designs

The heart of Iron Orchid Designs


I think that most businesses probably
have those challenges that really shape and define their direction, for sure we
did and it was really frustrating but now we see with such clarity what a
blessing those were and how it gave us insight and focused on what was
important, which for us is the independent retailer. Absolutely that’s
where the heart of our business lies definitely. Many of our retailers are
family-owned businesses which we totally get because that’s what we are. Exactly
and it’s not always easy, especially when you’re two big families like ours and
you’re trying to weave together business with everyday life in a way that
actually works. It’s not easy but it’s totally worth it.
That experience of personal connection with individuals who are running small
businesses- I think that’s the part that has most taken me by surprise, how vital
that has become and it’s just it’s been an amazing part of the journey and we
really feel that our products shine the brightest when they’re in the hands of
experienced retailers. absolutely they’re right there giving their clients that
hand-over-hand experience and showing them just how easy it is for them to
create something; and that’s the part I think that really encourages us the most.
when you see somebody who didn’t think that they could do something see what
they’re capable of and you see that light go on that’s what it’s all about.
that’s what lights us up. you

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