Sony’s E-Paper FES Watch Turns The Strap Into a Screen Too

Sony’s E-Paper FES Watch Turns The Strap Into a Screen Too


Sony’s e-paper FES watch turns the strap into
a screen too Sony has quietly kept its name away from the
FES smartwatch, which has followed in the footsteps of the Pebble and raised big bucks
from crowdfunding. Watch and learn: a new smartwartch from Sony
brings the whole watch to life because both the face and the band change and react to
you. The FES watch is the product of Fashion Entertainments,
which describes itself on its website as a “startup project” but is in fact, according
to the Wall Street Journal, a subdivision of Sony. Sony’s name has been kept in the
background until it gauges demand, and the watchmaker has even solicited donations from
the public via Japanese crowdfunding site Makuake. The FES has raised 3.5 million yen ($30,000,
£19,000, AU$35,000) from more than 150 supporters, beating its original target of 2 million yen.
Those who have donated have been told that they’ll get their watch some time after May
next year. The watch’s strap changes design, so you can
choose from patterns like mock metal or faux leather. It’s not the prettiest smartwatch,
looking more like a prototype or even a toy than devices such as the Apple Watch or Samsung
Gear S. It also doesn’t have many of the more advanced features of other smartwatches, from
GPS to heart-rate monitors but the price will presumably reflect that. This isn’t the first crowdfunded watch using
e-ink technology. The Pebble Watch was such a crowdfunding smash it helped drive the current
surge of interest in smartwatches, and led to a sequel, the Pebble Steel, that is for
our money the best smartwatch on the market. E-paper is a flexible material that displays
black and white text or images. Like the e-ink screen of an e-book reader and unlike the
electric display of a phone or tablet, it doesn’t require loads of power to work. That
means it uses much less power than other mobile devices, so the battery lasts longer up to
60 days on a watch battery, apparently.

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