Product Packaging Primer – Wrapping Paper Series (whiteboard video)

Product Packaging Primer – Wrapping Paper Series (whiteboard video)


Alright, packaging… Say you’ve got a new gizmo, ready to take
the holidays by storm. Just needs some packaging. Your Brand Manager wants your mark prominently
featured, of course. And your Marketing folks want a description
of what makes it so special. Meanwhile Joe in Logistics reminds you that
it needs to identify the source to clear customs. And Sally, your aggressive VP of Sales, wants
to explain why your gizmo is better than their gizmo. Wouldn’t it be great if there was one easy
place to explain the legal issues around all these great packaging ideas? Well there is. The Perkins Coie Products Packaging
Primer available here. Happy holidays from your friends at Perkins
Coie. Let’s add some mistletoe, to keep Joe and
Sally happy

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