PaperSpecs.com | Paper Inspiration #408 – Animated Pace Gallery Invitation

PaperSpecs.com | Paper Inspiration #408 – Animated Pace Gallery Invitation


Hi everybody, I’m Sabine Lenz, the founder
of PaperSpecs, with your weekly dose of paper inspiration. The most effective
art is the one that surprises and intrigues with unexpected movement such as the kinetic art sculptures made famous by Alexander Calder.
So when Pace opened its museum-size flagship gallery in New York City’s
Chelsea neighborhood featuring Calder’s work in September 2019, the invitation would
have done the artist proud. You see when the two parts of this creation come
together the experience is nothing short of magic. Designed by New York’s NR2154 and produced by the wizards at DataGraphic, this creative invitation
leans on the architectural look of the actual building combined with mimicking
lenticular printing by using the movement of the invitation inside a
die-cut sleeve. There are a lot of elements coming together in this
invitation, but it all stands and falls with the extreme precision of the
die-cut windows and how they register with the actual invitation inside. The
invitation itself is actually three sheets of Neenah Folding Board Bright
White triplex laminated together that are viewed through the opening of a
Classic Crest Epic Black sleeve riddled with strategic die cuts to transform the
phrase “A new home for Pace gallery” into “540W25 New York Opening Sept 12.” As if that wasn’t enough the particulars of the invitation were
hot foil stamped using 7 different colored foils, including 4 to
highlight the names of the artists featured at the show space. Naturally
with a piece like this there’s a lot to be proud of: A design that echoes the
artistic nature of the company sending it, the effective way this creative
invitation communicates the pertinent information, and that wonderful
interactive component. This combined with its hand pleasing chunkiness and eye-catching interactivity makes the Pace gallery invitation something that would
not be at all out of place in the gallery itself. Media interactivity is definitely one
of the Top 5 Print Design Trends we see at the moment. If you are a PaperSpecs PRO member, get more insights into this trend in our Top 5
Print Design Trends video series we created just for you. Find it at PaperSpecs.com under the PROs Only tab. Did you enjoy this video? Then
please subscribe to our channel. Of course it would be amazing if you share
with all your friends. And keep sending me your fabulous printed pieces – I love
to feature them!

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