4 thoughts on “Muji Diffuser | How the design embodies Muji’s Brand Philosophy

  1. Dear Morna,
    I can understand that You always think as an industrial designer who usually has to create and present stories and ideas to the client, to accept the new design.
    My question is, can You tell this behind story and philosophy for every potential customer? In my opinion, no. If it's true, then how relevant is the whole for the selling point of view?
    In my case, for example, sad or not but I have never heard about Muji brand and when I first saw the product I immediately thought, this is a cheap, boring Chinese product and no way to buy that. : )
    May I ask You, generally as an industrial designer how much is the responsibility to design sellable products?

    Best regards,


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