Lessons learned in finding purpose (The Art of Life-ing with Keka)

Lessons learned in finding purpose (The Art of Life-ing with Keka)


Lessons I’ve learned on finding purpose –
that’s the topic we’re pondering today on “The Art of Life-ing with Keka.” [MUSIC] As a
marketer for 23 years, I have followed a particular process when it comes to the
work I’ve done in business. So #1 we identify a problem. We brainstorm a
solution for it. We then sell in that solution in that
program to our client. We execute on our plan (which usually never goes exactly as
planned, but we sort of, you know, go with the flow). Then we evaluate the program,
take the learnings from it, and then re-apply it to our next project. And so,
this framework continues to repeat itself over and over again. Now, a couple
of years ago, when I decided that I needed to follow my intuition, and do a
little bit more in terms of what I was meant to do in this world – beyond
marketing – I was trying to apply this framework of: identify the problem, come
up with the solution, create a plan, execute. And yet, the problem was when I
thought to myself, like, what am I meant to do in this world? What is the
one thing that I can give to the world that would be most valuable? I was
hearing crickets in my head! I didn’t have the answer. I didn’t know. So there
was so much fogginess around me, you know, I almost felt blind in a way. And so, what
do you do then? Like, if you’re in that process today, where you’re asking
yourself: what is my purpose? Maybe you’re in a job, or you’re doing some work, and
you’re not feeling totally content. You know that in your mind you might be
feeling like there’s got to be more to life than this. That’s the stage I was at,
where I felt completely foggy. But one of the biggest lessons that I’ve learned,
that when I look back now, I go, “Oh yeah, this is so valuable,” is that I took
action. You know, Philip McKernan, I think, was the
first person that I learned this from, where he said that, “In the absence of
clarity, take action.” And I often equate this to a visual of, you know, when an
artist is creating a sculpture – a sculpture, you know, so they might be
working with clay, and they’re sort of carving things off
and at first it looks very imperfect. You kind of don’t know the shape of it.
But the artist is uncovering all of the beauty in this soon-to-be perfect
sculpture. But in the process of it, it doesn’t look perfect to begin with. So
in addition to taking action, the second lesson that I learned is: in that process
of carving that sculpture, in the process of finding your purpose, imperfection is
good. Imperfection is part of that process. And so, it’s important for us to
embrace that. And here’s a little bit of how I learned that. You know, when I was
thinking about The Art of Life-ing, what I really wanted – in my head, the words made
sense to me about “Doing life on purpose.” I wanted to get people off the rat-race,
you know, where we are sort of, in autopilot mode, and just going, and we
often don’t fully know the reasons why we’re doing things anymore. And I wanted
to, sort of, get people to look at life the way that I kind of had to jolt
myself out of, and say, “You know what? I’m going to do life with intention and purpose.
And I want to be happy in it.” That’s a really critical metric. But how do you
say that in one sentence, when someone says, “What do you do?” Oh, “I’m the founder
of The Art of Life-ing.” Oh, “What’s that?” Okay, “Well, let me tell you…” And you know, you
can’t give them a five minute description. You need to give them
something that, well, people will understand really quickly. But I was
completely imperfect in my answer. I was at a networking event once, and we had a
really funny story. This woman who works in sales was saying that you need, like, a
catchy tagline, title. You know, something that really quickly explains what you do.
And so, in my best effort, I said to her: “Most people think of life as something
that happens to them. And in fact, the word “life” is a noun. I want to turn it
into a verb. I want people to put life into action and therefore create The Art
of Life-ing. And she said – with all care and consideration, she said: “My dear, what
you’re doing is – you’re giving people a grammar lesson.
Nobody cares about grammar! We’ve got to get to the point much quicker than you
have.” And yeah, you know, we had a good laugh. It’s so true. I was giving people a
grammar lesson in some ways. But at the time, it was the only way that I really
knew how to communicate what we were doing. And you know, I used to constantly
say that I want people to DO LIFE on purpose. Because I want them to
use that intention. And somebody came to me afterwards and said, “You know, what if you talked about “doing life on your own terms?”
Like creating your own rules? I thought, “Well yeah, that’s actually pretty good!”
So that became an evolution of my messaging. And so, that’s lesson #3 that I wanted to share, is that, you know, when we have a solution in the
moment, as we’re trying to find our purpose, we might be like, “Well, I think
it’s this. We sometimes tend to think of it as the final destination. Like, this is…
this is where I’ve landed. We’ve landed on the moon. There’s nowhere else to go
from here. Here we are! That’s actually not the way that this works. When we’re
trying to find our journey through our purpose, these…each of these milestones
are stepping stones. So it’s important to celebrate each moment – however imperfect
it is! But the goal is to understand that this is just one part of the process. And
things will get better, and more clear, and will evolve as we keep asking those
questions. As we keep taking action, even when we’re full…you know, totally unclear.
So just yesterday, I was talking to a friend of mine, and she had said, “You know,
what are the top three things you’re known for?” Too many people give you a
really long list of – these are all the things I can do. And she said, “You know, if
you want to build a brand, as we know, you have to really focus on your top three
things.” So I started to write out what I thought were the things – the three things
that I do. And I said, “Well #1, through my journey, and as I’m sharing
this, with the lessons I’ve learned, I help people break-free from a life on
autopilot mode. And #2, I then help people discover what their gift is
inside of them, so that they could step into that power, to really then be able
to give that gift to people. In essence, that’s what I’m trying to do with my own
journey, and I’m hoping that people who follow The Art of Life-ing” will go on that
journey themselves too – so we can do it collectively together. And then, #3: through my corporate workshops and my school workshops, what I really try to
do is, I help each individual recognize that power that they have, recognize the
unique gift that they have in the world and then I help them to give that gift
of themselves to the world through positivity.”
So through gratitude, through empathy, through quiet leadership, to be able to
then positively spread their gift to other people. So I help people
break-free from autopilot mode. I help them discover the gift that they are, and
they can give to the world, and then I help them give that gift to others by
stepping into their power with positivity. Okay, it’s still a lot of words,
and I know that I’m still not there, but I’m celebrating that milestone today!
Because I feel like I’m taking one step further, so finally, lesson #4 – the last thing, when I look back at this journey
so far, and where I am: I recognize that life is most definitely not a
destination. It is a journey, so I want to enjoy every moment! So today is my mini-celebration, that I have the three things that I’ve articulated that I feel like I
can deliver through The Art of Life-ing, and I know that in the future, somewhere
around the corner when I least expect it, I might get another jolt of clarity. So,
when you are looking out for your purpose and you’re trying to figure out:
What you were meant to do? How you can take your purpose and turn it into a
living? How you can build a business that’s your baby? Always take action on
the things that are unclear. Embrace imperfection as being really good.
Recognize that you’re not landing in a destination, just in the moment now, but
these are stepping stones. And you’re going to keep evolving. And then, enjoy the
journey as you go! Because it’s not a destination. If you follow those three –
those four principles, I’m hoping that you will also get more clarity on this
journey, like I have. And I want to hear more. So tell me about your purpose. Tell
me where your journey is, and your biggest point of confusion. Put it in the
comments below, because I’d love to have a discussion about that with you. Thank
you so much for watching this video! Please like it, comment on it, and share
it with someone you love. I put out new videos every Tuesday. And if you want to
be notified specifically, than just click on that bell icon. Thank you so much for
joining us on this journey, and I’ll see you next time!

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