EE Business Case: Uber & EE – Powering innovation with 4GEE

EE Business Case: Uber & EE – Powering innovation with 4GEE


At Uber we are transforming the transportation industry using mobile technology. A large, super fast and completely reliable network is absolutely crucial to our business. That’s exactly why we choose EE. Everyday Uber helps millions of people in more than 55 countries, find a car quickly and easily. Open the Uber app on your mobile, request a car and then the closet driver to you will be directed to your pick up location using their Uber device. For Uber to work most efficiently, drivers require up-to-date, instant and most importantly accurate information, all the time. That’s why we send drivers in the UK a 4G device on EE. The speed and reliability of the 4G network means the entire Uber experience is smoother and more responsive. From directing the driver to the pick up point, to processing payments, to sending out automated email receipts. The result is faster pick up times for riders, less dead miles for drivers and major fuel savings. It’s already reduced average arrival times in central London to less than three minutes . And because we know the network is so strong we are able to offer great new features like, in car Spotify streaming. Working with EE is a real partnership. We’re growing rapidly and when we needed to distribute phones to drivers, EE arranged for our pre-connected sims to be sent out straight away. We’re ready for our next stage of growth. We’re expanding into new UK cities all the time and EE is the perfect network to help us get there. We’re Uber and we work smarter together with EE.

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