Design Process for the Petal Promenade Designer Series Paper

Design Process for the Petal Promenade Designer Series Paper


Hey everyone! I’m Kaitlyn Zumbach and
I’m a Product Designer at Stampin’ Up! I’m here today to give you a
behind-the-scenes look at how the Petal Promenade Designer Series Paper came to be. Every suite and Designer Series Paper begins with a trend, and for the Petal
Promenade Designer Series Paper the trend that was identified was floral
arrangements and photographed florals being used on things like clothing and
wedding invitations. Inspiration is then gathered to create a trend board which
serves as a visual guide for the suite and Designer Series Paper as it is being
designed. Once it came time to design the Petal Promenade Designer Series Paper,
the designer began by gathering fresh flowers. The paper features over a dozen
different types of flowers, the majority of which came from a local florist but some
of the roses were actually from bushes here at the home office.
The flowers were then arranged into sections, wreaths, and borders that could
later be tiled digitally. After the flowers were arranged, the designer
worked with an in-house photographer to photograph them. While photographing the flowers, pieces of tile were also photographed for the backside of the
paper. Since working with fresh florals, it only
took 48 hours (which is crazy fast) to gather, arrange, and photograph all of the
flowers. The next step was to take the photographed flowers to the computer and do a little Photoshop magic. All of the images were color corrected to match our
cardstock as close as possible. Then the arrangements were tiled, or repeated, to
fill a 12 by 12 sheet. The last step was to remove any imperfections such as a
tiny dozen spiders (gross!) and floral foam that might still be showing. Once the
designs for the paper were completed and approved, the files were sent to the printer
where they print the paper for you to create your own floral masterpieces. I
hope you enjoyed this behind-the-scenes look into how the Petal Promenade
Designer Series Paper was created. To get your own Petal Promenade Designer Series Paper, contact your local demonstrator or visit www.stampinup.com

22 thoughts on “Design Process for the Petal Promenade Designer Series Paper

  1. This is a fabulous quick video that is so fun to see the process for the designing of SU! product. Way to go Kaitlyn Z. you're awesome!

  2. Oh my goodness… AMAZING!!! thank you for sharing this.. I LOVE this paper and love it even more now that I've seen how you made it!!! 🙂

  3. so beautiful, and thanks for removing the spiders…it would have been the where's Waldo spider style.

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