Welcome to Robert Loyale where I give you the ends and outs of graphic design as it pertains to t-shirts, logos, and gif animations. Today people ,today, I am giving you four quick tips to turn over some great designs for your t-shirt business. I hope this can help you with your t-shirt business going further into the future. If you find these tips awesome and amazing, then go ahead and let me know in the comments section (or at least give me a thumbs up) and subscribe at your own time but in any event let’s go ahead and get into this video. Ok so number one, you want to design something and I know it sounds kind of crazy but actually pick up the sketch pad and a pencil actually get like a graphing paper sketch pad and a pencil I just go to town. Once you start understanding proportions and scales and how things are going to work in design, you can start making a good graphic design t-shirt. So for me, I value balance and symmetry. Did the design fits the proportions? Did the design fit in the design? Is it going to be designed in a box? For me 11 by 17 is the way that I design t-shirts. I have to make sure that the design fit the 11 by 17, symmetrically and balanced in the way that works out. This is also the time where I kind of fit art and design together. So I kind of like to go back to like art periods like art noveau (and stuff like that) and I want to make sure that whatever I’m designing stays consistent to that art period, 100%. Then as a final note on design, it needs to be scalable. So I can’t just have something that’s made in photoshop, pixelated, rasterize, and all that stuff. I have to have it in the vector form. Therefore, when I go into like Photoshop to put it into a mock-up, I can scale it up and down. If I go get it printed, the printers can scale it up and down to their proportions and stuff like that. Number two, is the audience! Who are we targeting? (okay) Who am i designing for? So this should be number one, but I listed as number two because design is number one. (like) This number one because you have to have a good design. Is the design good enough for the audience that you’re designing for? So if the audience doesn’t like what you’re designing you pretty much just made art for no reason and you really need to just ask yourself “who will like these shirts?” “do they like these shirts?”, “why do they like these shirts?” There should be a clear, definitive factor on why these designs work for the audience going further. So let’s just take “Forever 21” (for example). Everybody knows that “Forever 21” is for anybody between the age 18 and 35 years old. (A person wearing) Their shirt shows (displays) that their little bit more mature. Their shirts also show that they are “hip” in that type of culture. So somebody who’s 18 is going to look like they’re older… somebody who’s 35 is going to look like they are a hip person. Know your audience because that’s going to help you out with your marketing and all types of things with your business. (Okay) So number three is color. So color I’m going to just go ahead and go on the record to say that you need to know what color your design is going to be. You also need to know what color your t-shirts are going to be. So if I’m designing something in black and white, I should know that my t-shirt is going to be black, so all the blacks in my design is probably going to be knocked out for that t-shirt black. I can’t have the t-shirt being black and the design having a different color(shade of) black or not it’s not going to work out. So I’m going to be an illustrator trying to use the Pathfinder tool to eliminate all the black in that t-shirt…If I have red and gold, I know gold is a muted color so therefore my red has to be muted or a little bit more dominant than that muted so they’ll interact a little bit better and that goes into the idea of having a good design already. This ties into number one. It has to be definitive like you have to know what colors are going to use going forward with your design. You have to know the color of the t-shirt as well. Number four is textures. I adore textures because (one) it tells the story (okay) So it’s giving you a narrative that you can follow. If you already have a narrative, adding that textures work with the it. Two, it creates a feel to it so you have a look, now you have a feel to go along with it and then with that you also have a voice and tone but that’s a different video. But when the textures go 100-percent well with the design, yhe design works out and you can put a texture on top of it, you’re just supporting more of the narrative that you’re trying to create already. I myself adored it’s because I like to feel. I like to know what it feels like. I like to know if it’s going to be rough. I like to know if it’s going to be smooth. I like to know if I’m going to cut my hand if I touch it. It just gives that natural feel to your design and is 100% percent necessary. On a side note, this is not really a tip to go with the four that I’m talking about but just to give you a bonus number five, which really is not really a design aspect. It’s kind of more of a process aspect. You should be designing ahead (okay). So if it’s July I wouldn’t be designing for August. I would (instead) be designing for December in July. I should be designing for the Winter in the Summer or actually be designing for the Fall in the Springtime. This process is a good way to keep yourself organized and gives you flexibility for other projects going into the future…and that’s it you guys. I hope you guys learned something today and if you did please let me know in the comments section below. Please go ahead and give me a like and subscribe if you like to. Stay amazing, stay creative, but above all else stay awesome!